I am keen to see if anyone has successfully used TikTok ads for hotels and are able to provide any insight on best practices and tools. It would also be great to see any comparisons with ROAS with TikTok vs Instagram Reels.
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I think an important thing to note here is the type of content you're using for ads or even just to promote the hotel on this platform. As a content creator who often shares video content for hotels and other accommodations, I've found that videos posted as far back as 1-2 years ago are still gaining traction on TikTok vs on Instagram they weren't pushed out that far at all. So even if I was paid a once off fee to produce a piece of content and share it on my personal travel account, the business continues to gain the brand awareness with no real definitive end. That's a win.
I see this even with small travel accounts - as long as the content piece produced catches the audience, the reach consistently has to be reviewed to garner accurate stats which is a great problem to have!