I am looking to get brand ambassadors who are backpackers for my platform Hostelmatch - aggregator for hostels. I am looking for these brand ambassadors to hop around hostels promoting the brand and create content while they do so.
I am struggling to find travelers with micro following who want to create content and promote the brand. Any suggestion on how I should go about with it and get these backpackers?
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I do UGC and would be happy to chat with you about content creation!
Hi Sandra, I have sent a follow request and look forward to connecting!
Sent you a message :)
Where's the location of the hostels? We could always help out one way or the other
Its worldwide but the focus is mostly on Europe and Central AMerica for now
I think it depends on the location of the hostels, I would search on IG to find the right ambassadors that align with your needs and have the right followers for your target market.
Thank you!
There's quite a few hostel owners and hostel bloggers here in the Travel Massive community.
If I understand correctly, your business Hostelmatch is a meta-search, so the customer will book via you through an OTA such as Hostelworld or Booking?
Hostel owners kinda dislike OTAs, so I can imagine it would be difficult to get hostel owners to be supportive of promotion or willing to assist your ambassadors to create content on their premises.
Have you considered offering a direct-book method for hostels? For example, you list the Tradewinds in San Francisco (owned by @darren-overby) which run their own direct booking software. If you included a direct book link then people like Darren would be more likely to get on board.
Thank you for the comment Ian. That is exactly right.
We are however opening up direct bookings with hostels on their websites where hostels provide customers a 10-15% discount and customers are redirected directly to the hostel website for the cheapest price.
It saves hostel commission costs and removes OTA's from the equation and provides backpackers the best deal online.
I'd love to connect with @darren-overby to chat more about this!
See this travel blogger agency site I co-founded more than a decade ago and contact the person listed there. www.360travelnetwork.com
You'd probably have good success attending TBEX or the Bansko Nomad Fest too.