Michael McColl is a seasoned marketing and public relations professional, specializing in consulting for travel-related organizations. McColl has over 25 years of experience in branding, direct marketing, SEO, internet marketing, and public relations. An inveterate world traveler, McColl has visited over 50 countries on all seven continents. He broke into the ecotourism business as a whitewater raft guide for Cal Adventures. Later he served as a founding writer of Fodor’s eco-minded travel series, The Berkeley Guides.