Over the past year, while designing journeys in India, I’ve noticed an interesting divide among travellers. Some arrive with a clear preference for the usual, touristy routes. They’re excited about the classic highlights and often hesitant to move too far off the usual path or are just not curious enough to try something different. While, others are exactly the opposite. They're consciously looking to avoid the typical circuits. They’re far more open to exploring quieter, lesser-known regions; sometimes ...

I’m part of a small team working with independent tourism businesses in Northern Thailand. We’ve noticed that many local operators struggle not because of a lack of quality or interest, but because demand is highly irregular. Busy seasons can be strong, but the gaps in between are difficult to manage. We’re still trying to understand what actually helps small tourism businesses stay sustainable under these conditions. I’d really value insights or examples from other regions: what strategies have you seen ...

Hi, I work on a travel planning app that has been around for quite some time. We found out that a lot of our users use the app to make the itinerary for other people. They can be travel guides, or they just like travel planning. Usually, they build the itinerary, then export it as a pdf and send it to the people actually going. Our app is not really tailored for that and I'd like to change it. If you've ever been the one who plans trips for others, could you share: How you shared the final plan? What ...

Travel influencers / content creators, how are you optimizing for LLM visibility? We’ve been experimenting with making user accounts and travel reviews highly structured, and switching from guest posts to Featured Traveler interviews to generate stronger author mentions. But I’m curious what creators are doing to increase their chances of being recommended in AI chats. Or are most people still focused mainly on traditional SEO?