I left Google and a comfortable career in tech to start Ella Travel because of a real problem: in an era of AI slop, real lived-experience and trusted judgement mean more to the traveler than ever before — and both are now harder than ever to discern outside of your own personal connections.

Ella Travel (ella.travel) solves exactly that, connecting travelers with trusted Local Advisors — travel journalists, wine writers, chefs, historians. It all starts with a conversation: 30- and 60-minute video consultations on where to go, what to book, and what to skip. No commission, no kickbacks; the only incentive is getting your trip right.

Live in 150+ destinations and growing.

Ella evolved from SoloTrvlr: UK winner of citizenM's Founders First program, supported by Expedia and co-founded with Arabella Bowen. London, by way of San Francisco.