Edward, in conjunction with RadonicRodgers Strategy+ a firm he co-founded within the Travel & Tourism Marketing Specialty 23 years ago. During this time he was the marketing leader for marketing programs and campaigns for various travel sectors such as Destinations, Attractions, Hotels & Resorts, Tour Operators, Travel Agencies, Associations and Airlines. Some of these organizations include; OMCA, TIAO, Attractions Ontario, SunWing, WestJet Vacations, Ethiopian Airlines, Cuba Tourist Bureau, Tourism Ireland, Tourism Spain, Melia Hotels, Iberostar, Barcelo, Renaissance & Marriott Hotels & Resorts, Ensemble Travel, Thomas Cook, Denure Tours, Perspectives Educational Travel and many other small and medium size organizations.

Edward’s career in the marketing industry started decades ago prior to founding RadonicRodgers. Presently, at the age of 47, he has earned accolades attributed to his entrepreneurship, founded 6 firms, navigated multiple mergers, acquisitions, and sales of companies. He continues to be instrumental in RadonicRodgers achieving Marketing Magazine's Top 50 of Canada’s Marketing Firms statuses, has won numerous marketing and creative awards and has achieved INC Magazines Canada’s fastest growing companies four years in a row. (One year recorded a 5 year
growth of 961%.)

Edward lends his keen entrepreneurial and marketing sense to help RadonicRodgers’ clients succeed. Edward explains, "When clients engage with us to market their product, service or destination, our goal is to achieve the highest possible Return on Investment (ROI) for our clients. We are continually developing unique and effective strategic marketing programs, then tweaking them, while monitoring and improving our own results year over year that results in increasingly higher and measurable ROI."