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Barbra Anderson
Founding Partner, Destination Better
Member for 7 Years
Joined July 2016
Verified member
4 events
St. Petersburg, Florida
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About me

Sustainability specialist with executive-level expertise in sustainability, corporate responsibility, marketing, customer service, and multi-stakeholder collaboration in technology, airline, car rental and construction companies. Measurable results achieved by developing award-winning global environmental and social innovation initiatives, such as “voluntourism” programs, social impact solutions, and responsible travel product suites. Experience includes entrepreneurship, large budget management, public speaking, non-profit foundation creation, and public-private-partnership interaction with the federal government. An innovative thinker with strong leadership and relationship building skills, passionate about bringing disparate stakeholders together to inspire and achieve impact.

Why did you join the community?

I have worked in the travel industry (airline, car rental, technology) for years and now provide sustainable travel insight to travel companies

What is your favorite travel destination?

Azores, Portugal

Where do you dream of traveling to?

Australia

What was your first travel job?

Hertz Rent-a-car at Dallas-Fort Worth Airport

What do you want to learn more about?

How to engage with destinations and travel companies to enhance their sustainability, revenue and brand

Three words that describe why we should travel?

Heritage, relationships, enrichment

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