We ran a collaboration with a Korean personal color stylist and a travel-focused creator

Over the past few months, I’ve spoken with many teams managing real marketing budgets.

They all say the same thing:
- Creators are great for brand awareness
- But it’s still unclear how that turns into actual sales
- Even with more budget, it’s hard to justify spending more on creator collaborations

Creators tell a similar story:
- Most deals are one-off fees based on follower count
- This pushes growth over content quality. They want to focus on contents.
- And makes consistent revenue hard, especially for nano and micro creators

So both sides are stuck.

What we did differently;

We recently ran a collaboration with:
- a Korean personal color analysis supplier
- and a travel-focused creator

The goal wasn’t awareness.
It was sales.
- Creators earn from revenue, not just fees
- Suppliers measure success by sales, not impressions
- Good performance unlocks more budget

Results:
- Creator reel: www.instagram.com/p/DUXs5w7EjyO/
- Sales product page: link.docentpro.com/9D7XjT0Or0b

The creator has ~100K followers.
Strong engagement. Real sales. The supplier is happy and willing to pay more for collaboration marketing.

This model works for the other travel sectors too:
hotels, activities, experiences, tours.

If you’re:
- a brand that wants creator collaborations to drive revenue
- or a creator struggling to convert great content into sales

Let’s talk.

Brand awareness isn’t dead.
Brand-only creator marketing is.