How do you quantify the value derived from exchanging unsold travel & tourism inventory for media exposure?
The concept of converting unsold inventory into marketing assets is equally relevant when applied to hosting travel writers (or any media specialist, for that matter).
Unsold bed-nights or packaged tour itinerary tickets, empty seats in restaurants, on tour coaches, and on airlines are very much like perishable products in the FMCG sector – if they're not sold by the due date, they’re gone forever.
Historical data, however, should provide an indication of average unsold inventory. In the accommodation sector, for example, global average occupancy rates for hotels can range anywhere between 60% to 80%. In South Africa, the occupancy rate of hotels and similar establishments in 2021 amounted to just 23%. (Statista, Nov 8, 2022).
In financial terms, this means that hospitality establishments are losing between 20% to 80% of their inventory. Inventory that could easily be con...
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I've been travel blogging for 6+ years (full-time since 2021) over at baliuntold.com.
I started the TCN (Travel Creator Newsletter) newsletter because I love nerding out about all things blogging, SEO, social media, and AI. Excited to share new things with you all each month, and feel free to send across any news you'd like featured.
Here's an example of last month's newsletter: travelcreatornewsletter.kit.com/posts/nov-24
Really loved your last month's newsletter! Keep it up :)
I really enjoyed your last letter, thanks so much..
Thanks! Have signed up :)
Looking forward to reading the next issue soon Kieren!
I am just seeing this now. Looking forward to your newsletter!
Just signed up for this newsletter and saw the previous edition – so I wanted to say nice work 🙌 Saw a few really good resources and updates inside!
Great work
Interesting read... are you looking for content and contributions or just for subscribers?