At Matter Lens, we're transforming how stories are told using augmented reality, turning every location into a vibrant canvas for captivating narratives. Think of us like "Pokémon Go", but for tourism — every tour is an experience.
Whether you're a seasoned guide, a museum curator, or an eager traveler, Matter Lens empowers you to add a layer of interactive, engaging content at any location for anyone to discover.
🤳 Post pictures, videos, audio, and text in places around the world, and find stories left by others.
🔎 Discovery: Allow potential guests to discover your content in your location and convert them into buyers.
💬 Artistic Narratives: Add exclusive insights to your tours, adding a captivating layer of depth to your storytelling.
⭐️ Tour Enhancement: Use Matter Lens to augment every stop, providing guests with additional content.
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Hey everyone, I'm Steve, the CoFounder and CEO of Matter Lens.
Travel isn't just a passion for me; it's a gateway to new ideas, people, cultures, and ways of life. This deep appreciation for exploration is what led us to create Matter Lens.
Our Vision: To make world discovery irresistible.
At Matter Lens, we believe in the magic that happens when content and context come together. Imagine a world where stories seamlessly blend with the places they unfolded. That's what Matter Lens is all about.
Our platform empowers anyone to share their videos, pictures, voice, or text at precise locations worldwide, creating an exciting community of discovery and learning from others.
We envision the future of tourism straddling real life and augmented reality, enhancing the experiences we already love. Matter Lens is the platform that makes this vision a reality. I’d love for you to join us on this exciting journey into the future of exploration!
👉 Join Matter Lens and be part of a global community where every story has a place! We’re currently in BETA and look forward to your feedback!
Ask me some questions!
Hi Steve, thanks for sharing Matter Lens with the Travel Massive community!
I’m curious about the back story, how did you make the transition from your previous startup Neuwly (an app for real-time video tours) to Matter Lens? Are you working with the same customers and users, or is there a shift?
I love this kind of tech, but what are your thoughts on reducing the friction of installing an app to enhance a local visitor experience? Does the business case favour premium experiences (eg you paid $50 to visit a modern art museum, or a luxury hotel), or mass visitor experiences (eg a public art festival or sculpture walk)?
I admire your innovation, keep it up!
Thanks for your questions, Ian!
We actually we’re building something similar to Matter Lens before launching Neuwly Live but then when COVID hit and the tourism world shut down we had to pivot and created Neuwly Live to stay active. Once the world was back in action we moved back to our original vision armed with more insights into how to build a better product.
Installing apps can be a tough sell for some people for sure, but to properly create what we’re building we have to utilize the technology provided by Apple / Google. To reduce the amount of friction between downloading the app and experiencing the AR created by venues we removed the requirement of creating an account. Anyone can download Matter Lens and experience any augmented content immediately but if you’d like to create and post your own content in AR that’s where you’d have to create an account.
We have a big pipeline of ideas and are currently raising our next round to build them out! What you see is just the tip of the iceberg. I absolutely love this industry and couldn’t be more excited to be a part of it.