Africa The New Frontier: Making the Case for Destination Marketing

Tuesday, Feb 7, 2023
Hosted by Sam Adeleke
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7 attended 164
7 people attending (2 interested) Who can attend? Travel blogger, Tour operators, Digital nomads and solo travelers, among others
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About this event

Our Continent Is Often Described As 'the New Frontier' For Global Growth And Destination Exploration. Indeed, Most Of The African Countries Have Experienced a High Rate Of Economic Growth In The Last Decade, And Five Of The World's Fastest Growing Countries Of The World Are In Africa.
Many Things Work In Africa's Favour. For Example, Unlike In The Past, the African Government Now Have Enough Incentives To Chart Out Their Own Development Through Destination Marketing And Tourism. An Obvious Example Will Be Rwanda And Lesotho.

In this session, we'll take a deep dive into:
[1] What Makes Africa Unique, and key ways to leverage this narrative to grow the tourism industry
[2] Deliberate Destination Marketing For Africa
[3] Charting The Way Forward For Africa Through Tourism

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