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The 5th annual Japan Travel Awards application period is now open through June 30. If you are or know of a travel destination in Japan that excels in sustainable or inclusive initiatives, please register for the Awards or leave a comment with your recommended destination, and weβll encourage them to apply.
The Awards are presented in five core categories:
π©β𦽠Best Accessible Travel
π± Best Sustainable Travel
π Best Inbound Travel
π Best LGBTQ+ Travel
π Grand Prix: One destination that excels across all core categories.
+ Special Recognition Awards, awarded to destinations that excel in specific industry or initiative outside the core categories.
About the Japan Travel Awards
The Japan Travel Awards is currently Japanβs only travel competition that honors inclusive and sustainable travel. The purpose of the Awards is to standardize inclusion in Japanβs travel sector. Any travel business, regardless of scale, offering unique experiences for all travelers, can compete in the Awards free of charge.
The Japan Travel Awards was founded by Tokyo-based agency Shiitake Creative.
How is Japan Travel Awards different?
𧳠Tourist-focused: It centers on a travelerβs perspective, asking how a destination ensures itβs enjoyable and accessible to all.
π‘ Quality over Size: A large team or a solo business owner, the scale doesnβt matter. As long as a destination offers something exceptional, anyone can apply.γ
π° Free: The competition is entirely free, from start to end.
β€οΈ Social Impact: The Japan Travel Awards are currently the only award in Japan that highlights DEI and social impact in the industry.
π£οΈ Feedback Sharing: All non-winners receive feedback from our judges that provides guidance on how to further improve their services.
The Mentorship Application for the 2025 Social Entrepreneurs in Tourism Competition is now open!
In 2025, we are proud to launch the 6th edition under a fresh name and renewed global vision. Backed by leading industry partners including Amadeus, ITB Berlin, Travel Massive, SINA, Lufthansa City Center, Wiif, and more.
π The Mentorship Phase will take place form 15 September till 15 October 2025
β° Expected time commitment is up to 10-12 hours
We are looking for tourism industry professionals that will:
β Guide, share expertise, support their assigned finalist at the 2025 SET Competition.
β Attend all meetings with the Competition Team and their assigned mentee.
β Support mentee in preparation for the Pitch Contest on 17 November.
β Be available for email queries or follow-ups as needed.
Join us in shaping the future of social entrepreneurship in tourism β see all details and apply below π
The Social Entrepreneurs in Tourism Competition is back for its sixth edition in 2025 β with a new identity and global vision.
Pitch your idea for social innovation in travel and receive funding, mentoring and become part of our global network of social entrepreneurs. Apply before July 14 with your idea or project in one of two categories:
π‘ Launch Track β For innovative ideas
π Growth Track β For existing businesses
All entries must fulfil the following criteria:
β
Related to Tourism
β
Support the UN Sustainable Development Goals (SDGs)
β
Social or environmental mission at the core of the business
π A panel of industry experts will select 10 finalists to go through a month long mentorship program.
π The winners will be chosen during an online pitch competition on 17 November 2025.
π This year's 2025 partners include Amadeus, Lufthansa City Center, Travel Massive, ITB Berlin and more.
Questions? Visit www.socialtourismcompetition.com to learn more.