Founder of ROOT44, root44.travel and a specialist in building premium small-group and women-exclusive travel experiences from concept to market.

With over 20 years in culinary, experiential travel, and events, and as the owner of a brand and product development company, I create and launch new product lines, brand extensions, and immersive experiences that are both profitable and differentiated.

I help luxury travel companies define and launch new product offerings — particularly in the growing women-exclusive and solo female market — that are authentic, sustainable, and designed for high-margin growth. My expertise spans market strategy, supplier partnerships, operational design, and customer experience, translating creative vision into revenue-generating products.

I am ready to serve as a Head of Product, Product Development Consultant, or Strategic Advisor, helping brands expand or refine their luxury travel portfolios with innovative, market-driven offerings that stand out from the everyday luxury tour experience.