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Tavia Robb
Communications + Public Relations, Apricate Communications
Member for 3 Years
Joined March 2021
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About me

* Communicator * Creative * Global Idealist *

Growing up, the travel I experienced was regional and all by car, whether visiting family + friends out of state, camping in the forests of Pennsylvania, or venturing to Maine or the Carolinas for a more extensive getaway.

My first international flight was a big one: I went to Japan to teach English. The awe I felt as the plane descended toward Narita Airport took my breath away.

Since then, I've spent 20+ years transforming affluent audiences into brand loyalists, 15 of those years focused on travel and hospitality, luxury in particular. I have an essence-of-the-story mindset that drives messaging aimed at moving people closer to transformative, authentic experiences.

I launched Apricate Communications, an independent consultancy, to give clients deeply personal attention toward helping them discover their brand’s most compelling narratives, and to help people discover what inspires them.

Why did you join the community?

I want to join because I believe in the power of community to inspire people to connect to the world.

What is your favorite travel destination?

After a year of not traveling, writing this in March 2021, I have to say that my favorite travel destination is any travel destination where I can discover joy through nature, culture, and the perfect blend of relaxation and exploration.

Where do you dream of traveling to?

Right now? I just dream of traveling, period.

What was your first travel job?

My first travel job was working in a hotel restaurant when I was 15. I was a server on the breakfast shift for a summer, at a budget hotel near an interstate. True story.

What do you want to learn more about?

I want to learn more about people's specific stories of resilience and perseverance.

Three words that describe why we should travel?

Discovery. Connection. Beauty.

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