Roberta Garzaroli is the Founder and President of The Atrebor Group, Inc. The New York public relations and marketing firm specializes in travel, hospitality, leisure and culinary accounts – the majority Caribbean-based. The Atrebor Group works as an integral part of each client’s marketing team offering expert guidance in all areas of communication.
Garzaroli learned the industry trade from a young age, and today continues to work in promoting her family’s business the Graycliff Hotel & Restaurant in Nassau, Bahamas.
In response to last week's newsletter titled "Is Food Tourism making a comeback?" Food tourism has always been a part of the travel experience and it's not new. Since 2015, I have been writing about local and authentic food experiences on Authentic Food Quest, a food and travel website I co-founded at www.authenticfoodquest.com The goal has always been and continues to be about inspiring people to seek out local food and culinary activities on their travels. We share content about cooking classes, food and wine tours, recipes of emblematic dishes all aimed at helping people experience local culture through food. Since the pandemic and also keeping with the rise in travel, we've seen an increased consumption in our content. And, when traveling and participating in various culinary activities around the world, we see more people and a higher interest in learning about local foods and drinks. The key is not to make food tourism a "passing fad." The plat du jour that will be replac...