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Phil Santoro is an Entrepreneur and Co-Founder of Wilbur Labs, a startup studio that turns bold ideas into market-leading companies. Since 2016, Wilbur Labs has built and invested in 21+ companies.
Phil is an expert on building companies, and loves sharing what he’s learned to help other entrepreneurs. He answers common founder questions on the Wilbur Labs Founder FAQ series. Phil is a speaker and author of numerous articles in Inc. Magazine, Fast Company, and Entrepreneur Magazine, helping entrepreneurs build and scale companies.
Previously, Phil founded FreeForums.org in 2007 to allow anyone to create a forum. FreeForums.org became one of the largest online platforms at the time, receiving over 125 million monthly pageviews and was acquired by the public company CrowdGather in 2010. Phil then worked at Google as a Growth Strategist from 2013-2016.
Phil graduated from the University of Cincinnati Carl H. Lindner College of Business in 2013 with a B.B.A in Finance.
Outside of work, Phil is a Private Pilot and broke a Guinness World Record for competitive eating. Phil now lives in Miami, Florida with his wife Rubi.
Wilbur Labs built VacationRenter in 2018, and revolutionized the travel industry by aggregating all the resorts, hotels, cabin, bed-and-breakfast, and vacation rentals into one seamless platform. VacationRenter set a new standard for scalability, becoming the fastest-growing travel startup ever after reaching $1B in gross bookings in under three years. Similarweb recognized VacationRenter in 2024 as one of the top 5 fastest-growing digital travel brands.
Very cool, Niki. This would have been helpful during the pandemic. This might make Miami -> Kennedy Space Center a doable trip!
