I wanted to connect with other people working in travel across Morocco and beyond — fellow guides, tour operators, riad owners, and creators. As someone based in Marrakech, I'm always curious how other travel professionals think about hospitality and storytelling, and I'm hoping to build real relationships here, not just network.

Morocco, of course — but if I have to pick one place within it, the Sahara near Merzouga. Watching the sunrise over the dunes never gets old, even after guiding there for years.

Japan. I'd love to experience a completely different culture and hospitality style as a traveler myself, after years of being the one hosting guests.

I started as a local guide showing visitors around Marrakech's medina — the souks, the history, the food — before eventually co-founding Guide Morocco Tours in 2017.

How travel creators and storytellers are shaping the way people discover destinations today. Marketing in this industry has changed a lot, and I'd love to understand it better.

Connection, perspective, humility.