How do travel advisors choose Morocco partners?

Hi everyone, I’d love to hear from travel advisors and travel professionals who work with international destinations.

When you have clients interested in Morocco, how do you usually choose a local trip organizer or partner? What matters most to you — local experience, communication, flexibility, pricing, or something else?

I have experience organizing trips in Morocco and I’m interested in understanding what U.S.-based travel professionals look for when working with partners on the ground.