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Masih Sharif
Founding Director, Travel Film Awards
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About me

I’m the Founding Director of Travel Film Awards, an international film festival connecting cinema and tourism through film screenings, industry events, and networking opportunities. We collaborate with destinations, tourism boards, hospitality businesses, filmmakers, and industry partners to promote destinations through cinema and develop screen tourism experiences. I’m looking for sponsors, strategic partners, host destinations, and new business opportunities. I also offer expertise in audiovisual content production, destination marketing, film tourism, and AI-powered creative solutions.

Why did you join the community?

To connect with tourism professionals and innovators, exchange ideas, explore business opportunities, and build collaborations that bring cinema, storytelling, and tourism closer together through Travel Film Awards.

What is your favorite travel destination?

My favorite destinations are places where landscapes, cultures, and human stories come together. I believe the most memorable journeys are about the people we meet, not just the places we visit.

Where do you dream of traveling to?

Anywhere I haven't been yet! Especially places with untold stories, fascinating cultures, and meaningful encounters waiting to become films.

What was your first travel job?

Over 20 years ago, I got paid for my first travel job. If I remember correctly, it was guiding two Czech businessmen around Tehran and Kashan in Iran for two days. But long before that, I was already organizing trips for friends without even realizing I was doing something tourism-related! Of course, I never got paid for those trips. 😉

What do you want to learn more about?

How emerging technologies, particularly AI, are reshaping tourism, storytelling, and travel experiences. I'm also curious about innovative business models, creative partnerships, and new ways to connect cinema, destinations, and local communities.

Three words that describe why we should travel?

Discover. Connect. Understand.

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