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Jim Sano
Strategic Advisor, Conservation Travel
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About me

Travel industry and conservation leader who creates and leads sustainable, collaborative, mission-driven organizations. A recognized leader in active/adventure travel with expertise in planning, managing, and delivering travel/location services in the world’s most challenging destinations, and innovative travel philanthropy programs.

* Served as WWF's VP Conservation. Created the most successful travel philanthropy programs and global sustainable travel advisor.

• Created one of the world’s most respected and successful travel companies, which received dual distinctions as the best adventure travel company and one of the 50 best places to work in America.

• Has extensive leadership experience with travel trade associations. Member of the World Economic Forum's Sustainable Tourism Global Futures Council

• Serves as a tireless advocate for sustainable travel and trustee-level networks in
conservation organizations. Co-author of several sustainable travel papers in noted academic journals.

• Recognized as one of the world’s experts in tour operator risk management planning, tactics, and incident response.

• Incubated two successful integrated-technology applications.

• Led the first American Men's and Women’s Everest Expedition. Co-led the first guided expedition to retrace Sir Ernest Shackleton's route across South Georgia. Co-led the first guided expedition to each Gangkar Punseum. Member, Explorers Club.

Why did you join the community?

Alicia asked me to signup

What is your favorite travel destination?

Patagonia

Where do you dream of traveling to?

Traverse of the southern Patagonia Icecap

What was your first travel job?

Park Ranger Yosemite

What do you want to learn more about?

Conservation Travel

Three words that describe why we should travel?

Inspire and Unplug