I have been an integral part of branding and promotion for Iceland for over a decade, the last years as the Director of Visit Iceland at Promote Iceland. Visit Iceland is the destination marketing office for Iceland and works under the brand of Inspired by Iceland. I served on the board of NATA – North Atlantic Tourism Association and was a part of the reference group to the Nordic Council of Ministers on Nordic branding and Profiling. I also worked with the board of directors of Meet in Reykjavik for several years.

The main focus in marketing for Iceland in recent years has been on sustainability and responsibility under the brand of Inspired by Iceland. I am also experienced in crisis communication being on various crisis e.g. financial crisis and volcano eruption in 2010.

I am a senior advisor with Future Place Leadership and work independently - my profile can be found here www.ingahlin.is