Franka Gulin is international communications, media, tourism and market development professional with close to 14 years of experience in China. A former journalist and Director of the first Croatian National Tourist Board's Representative Office in China, she has built her career connecting people, industries and cultures across Europe and Asia. She chaired European Travel Commission's China Chapter for 5 years and is a recipient of the prestigious Shanghai Silver Magnolia Award, recognizing her contributions to the city's international exchange and development.