Specialist in international travel, tourism, hospitality and education; with experience in commercial sales and marketing (online / social media & offline), events, brand and business development, partnership building and customer engagement.

Head of Membership at ABTA - The Travel Association. ABTA has been a trusted travel brand for over 70 years, with more than 4,300 travel brands in Membership, providing a wide range of leisure and business travel services, with a combined annual UK pre-pandemic turnover of over £39 billion.

Board Director at the ITT - Institute of Travel and Tourism and Vice Chair of ITT's Education & Training Committee.

Co-founder of the “ITT Future You” initiative in 2008, with ‘Conference’ at WTM London, 'On The Road' events at universities across the UK and ‘Global’ worldwide - organiser, moderator and public speaker.