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Cristina Lambiase
Sustainable Destination Advocate, China Outbound Marketing Manager
Member for 4 Years
Joined December 2019
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About me

Sinologist. Worked in China over 18 years in the travel and tourism segment. Roles both in the Public and Private sector. Back to Italy engaged in programs related to CSR and Sustainable Tourism at Unesco sites.

What is your favorite travel destination?


What was your first travel job?

Italian Tourism Board - Beijing Office

What do you want to learn more about?

Responsible Tourism, Local Tourism, Social Travel

Three words that describe why we should travel?

Dreams, Wisdom and Knowledge