In our journey towards a more sustainable world, “impact travel” solutions can provide travellers with experiences that positively mark the destinations they visit. However, there are a few considerations that are crucial to a major breakthrough in impact travel: 1. The paradox that “going mainstream” is not sustainable by its very nature (e.g. mass tourism) 2. Protecting the authentic essence and brand value of “impact travel” so it doesn’t become another marketing tagline 3. Moving beyond simple KPIs to ensure we make a measurable, positive change in the real lives of people Do you think "impact travel" is feasible for the tourism industry to achieve at a wider scale? What other challenges does impact travel face to become a significant force and transform people's lives and society? Appreciate your feedback! PS: If you are interested in this topic, we invite you to join the TravaPowa impact travel community (follow the links in my profile).