I am a hospitality professional, educator, and branding consultant living in Ho Chi Minh City, Vietnam.

When I was about to turn 18, I decided to pursue a career in hospitality, first by attending my hotel school in Australia. After a decade-long progression, I was lucky enough to meet with wonderful mentors, who enabled me to gain extensive expertise in various domains including sales, marketing, revenue management, branding, and event coordination. In the last five years of my hotel career, I held the position of pre-opening Director of Sales and Marketing, successfully launching three hotels and resorts in Vietnam.

In 2022, I completed my Executive MBA program and subsequently became a university lecturer, where I discovered my passion for mentoring future hospitality professionals.

In late 2023, I decided to step into the life of an entrepreneur as the Founder and CEO of The Brand Promise, a boutique branding firm for personal and corporate clients. Our clientele primarily consists of high-end and luxury segments who appreciate discreet elegance and privacy.

It's worth noting that I also serve as the Founder and Managing Director of Beyoutiful Vietnam, Vietnam’s first lifestyle concierge dedicated to women and the Founder of Australian Hospitality Alumni Network Vietnam (AHA Vietnam).