Beyond attending Travel & Trade Shows, which can be expensive, what methods have worked best for you to step into or grow your B2B travel segments? We are primarily D2C but are exploring the B2B segment for our tours. We are based out of Tanzania so travelling far and wide to attend events adds up quickly from a cost perspective. Looking for advice and experiences you have had in the B2B space.

Hi everyone, I’m a tourism marketing expert with a focus on sustainable development and experiential travel — I created the concept of Mindful Escape Tourism as a way to rethink how we connect with places, people, and ourselves when we travel. So what is Mindful Escape Tourism, really? It’s not a trend. It’s a mindset — and a way of approaching travel that’s slower, more thoughtful, and deeply human. It’s about shifting away from the rush of ticking things off a list, and moving toward something that ...