I was recently looking into merchandise for tour operators. We’ve all seen merch being offered as an add-on to a tour, and some really don't hit the mark.
No, I don't want a postcard with your giant logo, but a fridge magnet with your excellent destination and your little logo in the corner, absolutely.
As someone running food tours, I lean towards edible goodies, but then that's short-term with no trigger memory later. In comparison, metal re-usable straws would fit my ethos and have a long-term attachment value.
Is anyone doing this? and if so, what do you offer? How are you selling it (through your website, end of the tour etc.)? Are you using something like Shopify to manage your inventory?
I really appreciate any help you can provide 💜