Tips to promote tours to Afghanistan?

Hello everyone,

I've started an online platform for tours in "out of boundaries" style countries, and have partnerships with guides that I know personally in Afghanistan to promote their country and show a different image than what is usually portrayed (Afghan culture, hospitality). I have lived in Afghanistan for nearly a year and travelled there several times since, so I would love to promote their country; any tips ?

I'm looking for the best platforms to promote tours on, or social media groups, people to follow...

We already have quite a good instagram (www.instagram.com/unique.afghanistan), and a website (uniqueafghanistan.com) but our Facebook page for example isn't performing as we're not part of any useful group and don't follow the right people.

All advice is more than welcome
Thanks!