This online course is designed to help hospitality properties & tourism brands create an experience worth talking about. We show you how to bring the stories, traditions, and joys of a destination's culture to life through moments that foster wellbeing, connection, curiosity, nostalgia, and play.
There is no better time to reexamine your experience’s place in the world: your brand’s vision, values, virtues, voice, identity. A magnetizing personality is a brand’s most valuable asset. The more compelling and congruent your identity is with your ideal visitors and their identity, the more effective the booking journey becomes.
Once you have total clarity, we move into my unique Meaningful Moment Mapping process to create an engaging journey that goes above & beyond expectations. One with emotional peaks, cultural immersion, and sensual novelty. This is about intentionally guiding guests on their path to their desires & aspirations! To ensure your visitor journey doesn’t fall flat, you will learn how to combine aesthetic intelligence, wellbeing and positive design to ensure every touchpoint, every activity, every moment in the journey is captivating and creating massive value for your guests.
As you move through the pathway, you are creating a story that sells. Your story is simply a depiction of the journey you take people on. Painting a picture of the experience you offer with sensory language and symbolic imagery & visuals ensures you’re appealing to the emotional brain (responsible for the majority of decision making). By taking a storied approach, you will shorten the time it takes to build the Know, Like, and Trust factor with prospective visitors and win them over with ease.
Broken down into 6 modules with eye-opening resources, visuals, strategic workbooks and exercises, Spark* builds upon well-respected marketing & storytelling concepts, design frameworks, and wellbeing theories to help properties & tourism experiences stand out and get booked up. Click here to watch a video walkthrough of the pathway!
Module 1: Create an irresistible identity that magnetizes your dream visitors and guests
Module 2: Uncover what motivates today's modern travel and leisure consumer to book
Module 3: Learn how to integrate culture and sense of place deeper into your destination
Module 4: Explore the 6 Wellbeing Keys and how to integrate to create high-value moments
Module 5: Map out your elevated, 5-star journey and the captivating story that stems from it
Module 6: Build out your immersive marketing campaign & get your story out to the world!
Too many experiences aren’t meeting the needs of today’s savvy traveler & guest. In fact, according to Google, nearly half of people don’t end up booking at all because they can’t find what they’re looking for.
With the Spark 5-Star Success Pathway, you are much more likely to create an experience that meets AND exceeds more peoples’ high-value needs. The result? Hospitality & tourism brands that focus on creating experiences that fulfill the true needs & desires of visitors see upwards of a 15% price premium. Meanwhile, brands that ignore the deeper needs end up competing on price and see upwards of a 20% price loss.
Visit our website to learn more and start igniting your destination’s spectacular success!