Photos: Celebrating Stay22's "StayGolden" New Brand Launch at London's Museum of Illusions

A huge thanks to the hundreds of members from the London Travel Massive and Stay22 community who packed the Museum of Illusions to celebrate Stay22’s 10th anniversary and the exclusive launch of its new brand identity.

On the opening night of World Travel Market (WTM) London, Travel Massive teamed up with Stay22, the monetization partner for ambitious creators and intent-rich platforms, to take over the recently opened venue for an evening dedicated to the creators shaping the future of travel content, influence and inspiration.

The event brought together over 200 travel creators, influencers, publishers and brands from the UK and around the world. Guests explored the museum’s creative and interactive art installations, which had been given a special Stay22-themed makeover.

A new brand. A new chapter. StayGolden.

We heard from Stay22’s head of marketing, Rami Nuseir, and brand and creative lead, Riham Fahed, who shared the journey behind the company’s new brand identity and mission, which now centres on freedom as its north star.

For creators, that means freedom of time and money, such as income that holds up even in a slow month. For publishers and platforms, it means new revenue on top of what they already earn. Learn more about Stay22’s brand journey and mission on their blog and in this video below.

Goodbye, tech blue! Stay22’s new look trades the blue it used to wear for a warm, golden palette. The company also introduced its new tagline, StayGolden, an affirmation for the more than 10,000 creators, publishers and platform partners in its community: “keep the thing that made you start, and thrive because of it.”

Golden giveaways

To mark the occasion, and thanks to our generous partners, guests had the chance to win one of three fantastic travel experiences: a five-night escape for two to Paros, courtesy of Votsalakía Seaside Escape and Aegean Airlines; an adventure along Croatia’s Dalmatian coast with Live Breathe Hike; and a four-night stay for two with Makria Miti Estates. Congratulations to our lucky winners, and thank you to everyone who entered on the night!

The travel creator economy, all in one room

One of the best things about the night was the mix of people. Bloggers, YouTubers and family travel creators mingled with airlines, hotels, booking platforms, travel media and the startups building what comes next, all under one (very illusory) roof.

The creators and publishers who make travel content their life’s work included Brogan Abroad, Bucket Half Full, BudgetTraveller, Czech It Sims, Discover Life Media, DownshiftingPRO, Elizabeth Explores, Globetotting, Going Awesome Places, Greta’s Travels, Hey PJ, Intrepid Escape, It’s All Trip To Me, J’s Travel Diaries, JuliaSomething, Les Paresseux Curieux, Live Dream Discover, LiveShareTravel, Lounge Guru, Luxury Columnist, Map and Family, Memoirs & Musings, Mochileros TV, PCO Media, Shoot from the Trip, Skye Travels, Stoked to Travel, Storytelling That Counts, That Mum Travel Life, The Boutique Adventurer, The Curious Pixie, The Life of Jord, The Wondering Englishman, Travel Dave UK, Travelingmitch, Wander Up Front, Wanderlust Welsh, What to Do in Barcelona, WorldWideWriter and many more.

The brands, travel companies and media who work alongside them included Airport Dimensions, Aydinbey Group Hotels, BA Holidays, British Airways, easyJet holidays, Family Traveller, FINN Partners, Golfbreaks.com, Headout, Holafly, JayWay Travel, JRNY Magazine, Just a Drop, Kenwood Travel, lastminute.com, Latin Routes, Lonely Planet, Mastercard, Mozio, My Booking Rewards, Platform 195, Propellic, Samantha Brown Media, The Points Guy, Travel Dudes, TravMedia, Weather2Travel.com, Yas Plaza Hotels and many more.

And the travel startups shaping the future of how we plan and book trips included Geotourist, Guided, iWander, NaviSavi, Pangea, Reeltrip, RoamON, Scapade, Secret Experiences, Stiplo, Videreo and many more.

Thanks to everyone who joined us, with a special thanks to Marie, Maria, Rami, Riham, Malcolm and the entire Stay22 team for co-creating such an incredible event with the Travel Massive community, and to the staff at the Museum of Illusions for hosting us.

— Here’s to great people, new connections and staying golden ✨

Photo credit: Laura Lewis

Want to be part of events like this in London? Join London Travel Massive and connect with our supportive tourism industry community. For sponsorship opportunities, contact Matthew Gardiner.