More than 500 million people view content on Instagram every day
71% of Instagram users are under the age of 35
38% of users check Instagram more than once a day
Average yearly income of Instagram users span from 30K-100K
[Source: www.blog.hootsuite.com/instagram-statistics]
There's no doubt that Instagram is a powerful platform for connecting with audiences and building your business.
Yet in order to build truly meaningful engagement, marketers and entrepreneurs must understand the evolving behaviour and preferences of Instagram audiences, as well as the new tools available to brands and businesses. Successful marketers must also recognize the trends that are emerging and growing within the Instagram community.
Join us for an upcoming session on how to leverage the power of Instagram for your business and marketing plan.
By understanding current tools and trends, as well as forecasted Instagram updates, learners will get a better sense of how to build a successful on-going Instagram business strategy.
What Will You Learn:
How to create an engaging content strategy
Using Instagram Stories for business, leveraging "swipe up” links and aesthetic highlights
Effective hashtaging
Monetizing & driving conversions organically, without paid ads.
Understanding Instagram trends to stay relevant in the Instagram community
Insights into the Instagram algorithm
Understanding your analytics & measuring ROI
Who is this Session for?
Entrepreneurs & side hustlers, small business owners, content creators, marketing professionals and Instagram users looking to better use the platform for growing their brand or business.
Super Early Bird Tickets: 20.00
Early Bird Tickets: 25.00
Regular Price: 40.00
Emily Baillie is a Digital Marketing Professor & Entrepreneur with 12 years of communications and marketing experience. She is a Chartered Marketer and Hootsuite Global Ambassador.
Through her business Compass Content Marketing she has provided social media marketing strategy and training to clients including GlaxoSmithKline, MasterCard, Northern Ontario Travel, Backyard Living Expo and more.
She is a member of the Canadian Marketing Association and she currently teaches digital marketing at Humber College & McMaster University. You can find her on Instagram at @emilybailliesocial.
About the Venue:
We are so proud to be hosted at Toronto’s Make Lemonade, a women's-only co-working space committed to helping goal-driven entrepreneurs and founded by our very own community member Rachel Kelly. Toronto Travel Massive is happy to support her. If you're looking for a cool space to work, Make Lemonade has fun and trendy desks available. Connect with Make Lemonade on Instagram at www.instagram.com/makelemonadeco
- Session begins at 6:15PM sharp.
- All guests must be registered in advance. No +1s please.
** Funds from this event help cover venue costs as well as support our talented leaders within the community who generously offer their knowledge and expertise to improve our craft. Thank you for your support.
