Data is at the forefront of enhanced customer experience. While the majority of travel brands struggle to capture and apply data to enhance the traveller experience, some brands are embracing the future of travel, fusing marketing & data. Don’t get left behind as we discuss the marketing challenges and opportunities behind data and the unstoppable progress of technology. Our expert panel will explore how forward-thinking travel brands are using data today and how they will use it in the future.
Join us for an insightful 60 minutes with Paul Hewett from In Marketing We Trust, Gabriel Garcia from Expedia and Saki Kobayashi from TravelDoor.
You’ll learn:
▶︎ How Expedia is using data, machine learning and AI to improve customer experience with Gabriel Garcia Snr Director, Head of Marketing & Channel Strategy APAC, Expedia.
▶︎ Transformation of travel marketing – from analog to mobile app solution and usage of big data, Saki Kobayashi, Co-founder, TravelDoor.
▶︎ Enhancing the Travel Experience – How brands can better use data to enhance the end-to-end travel experience with Paul Hewett, Client Services Director, In Marketing We Trust.
LIVE STREAM WILL BE AVAILABLE AT facebook.com/travelmassive
