Email Marketing: MailChimp Master Class

Tuesday, Nov 26, 2019
18:00 UTC
About this event

Have you learned how to harness the power of the inbox?

This month join us for our latest workshop on the most effective marketing you can do for your business: Email Marketing.

In this 3-hour workshop we'll dive into how to create an effective email marketing plan as well as tools to take your marketing game to the next level. Walk away with new action plans for your business.

Learn how to strategically create a well-thought out email marketing plan using Drip Campaigns. Find out about tools and automation tips and techniques that will land you higher performing email blasts, increase your open rate, and conversions. We’ll also tackle how to better use features of MailChimp, the most popular and widely used email marketing tool.

Finally, we'll look at case studies to understand what works (and what doesn't work), how to track and analyze results, and make informed campaign changes based on your audience responses.

Key Takeaways and What You Will Learn:

- Understand and create Drip Campaigns for your marketing funnel
- Components of a high-performing email marketing campaign
- Effective design tips to increase open rate and click-through-rate (CTR)
- How to do proper A/B testing
- How to create better targeted email marketing campaigns
- Integrating tools and other automation tips
- How to track, analyze, and understand your results
- Additional MailChimp features that are often overlooked

There will also be an opportunity for Q&A.

What to Bring:

- Laptop
- Tablet if you have one, highly recommended, but not required
- Water and/or any munchies

Early Bird Price: 25.00
Regular: 40.00

RSVP then tweet: I just signed up for the latest #Toronto #TravelMassive workshop on Nov 26: Email Marketing MasterClass #digitalmarketing #emailmarketing

About the Expert, RJ Mojica:

RJ is a savvy entrepreneur in web marketing, social media strategy and creative campaigning, and comes with over 8 years of experience. RJ is the co-founder and Chief Marketing Officer at Grilled Cheese Affairs ( a digital media strategy consulting agency. He has worked and lived in Paris, worked with companies like Out Adventures, and has spoken at RED Academy, Camp Tech, Ryerson, Seneca, Humber, George Brown College, and corporate institutions. Most recently, he is a Marketing Coach with EntrepreNorth, an impact investment backed program to empower Indigenous First Nations entrepreneurs to build sustainable businesses and livelihoods across Canada.

When not crafting cool campaign ideas or building websites with clients, RJ likes to cook and try out new recipes to increase his culinary skills, shoot arrows at the archery range, and travel as much as possible.

Please note:

- Session begins at 6PM sharp.
- All guests must be registered in advance. No +1s please.

** All funds from ticket sales go to the expert leaders in the community who dedicate their time, knowledge and expertise to improve our craft. Thank you for supporting them!

👏 Organized by Cristina Filipe
📍 Event location: Project Spaces King West
🗺 73 Bathurst Street
4th floor
Toronto, ON M5V 2P6

By attending this event you agree to our community code of conduct.
Event Organizer
Content Creator