📅 15th June | 🕔 5:00pm–7:00pm | 📍 EFI
Film and television have become some of the most powerful drivers of travel demand, influencing nine out of ten travel decisions. From iconic filming locations to destinations propelled into the spotlight by a hit series, screen tourism is booming. Yet despite its growing impact, the sector still relies heavily on anecdotes rather than data.
As demand continues to rise, there is a clear opportunity for travel technology and AI to help build the infrastructure needed to better understand, measure, and manage screen tourism.
Join us for an interactive discussion exploring the untapped potential at the intersection of travel technology, AI, and screen tourism. Together, we'll examine some of the sector's biggest opportunities and challenges, including:
Predictive AI and Visitor Management
How can AI-driven forecasting help destinations anticipate visitor demand, manage flows, and reduce the risk of over-tourism at popular filming locations?
Data, Measurement and Economic Impact
What data frameworks and methodologies are needed to accurately measure visitor spend, track behavioural change, and demonstrate the true economic value of film and television productions?
Connecting a Fragmented Ecosystem
How can travel technology bridge the gap between film productions, destination organisations, tourism businesses, and local communities to create more coordinated and sustainable visitor experiences?
This session is an opportunity to bring together innovators, tourism leaders, destination organisations, and technology experts to explore how we can transform viewer interest into a measurable, sustainable, and data-driven visitor economy.
The screen content already exists. Now it's time to build the technology that helps us understand its impact and unlock its full potential.
