I help Hispanic travel bloggers to develop All Star brands online with the use of social media and SEO tools, so they can become influencers in their travel niches.
When I’m not working I am taking pictures in Old San Juan to share the stories with my community at @thesocialbrandingexpert. Each photo includes a social branding tip, an inspiring quote or a learning experience that brings value to my audience.
That’s how I reconnected with my passion for traveling and with a niche-specific group with whom I share relevant, useful and valuable content that make me happy while I earn my living.
Before my life in social media, I was a Spanish teacher for students at the elementary level and for working adults. I also worked in HR functions doing internal communications and working in public relations programs at GKN Aerospace in Connecticut.
I taught communication courses at Goodwin College in East Hartford; taught courses in communications and public relations at the University of the Sacred Heart in Puerto Rico; and coordinated a marketing communications program at San Jose State University in California.
My educational background:
•M.S. in Internet marketing from Full Sail University in Florida
•M.A. in Public Relations from the University of the Sacred Heart in P.R.
•B.A. in Languages from the University of Puerto Rico
.I am certified in social and personal branding by Reach Communications Consulting, Inc., New York
.I am the Chapter Leader for Travel Massive San Juan in Puerto Rico, a global network of travel industry professionals.
.My specialties: brand development strategy, keyword selection and social media strategy