Hi, I'm Paul. I run Simply Different, which is a marketing, brand, communications and business development agency with a difference. Specialising in destination management, marketing and place making, working across both private and public sector. We help destinations and tourism hospitality businesses to reach their full potential. I was the Head of Marketing and Partnerships at Marketing Edinburgh for six years, prior to that I have held senior management, marketing and communications roles for Scottish Land & Estates and Bell Ingram.