I’m currently building a tour-selling website for my company (Jema Safaris & Tours in Tanzania), and I’m stuck on a decision that I think many tour operators face: Should I use a travel booking engine plugin (or embedded booking system)… or should I build my own itinerary/booking flow using my website builder? On one side, travel engine plugins promise speed and automation. On the other side, custom itinerary pages give full control over storytelling and branding — which is critical for selling safaris ...