I joined Travel Missive because I care about the future of travel, especially the parts of the industry that sit outside the obvious headlines. Most of my work has been in sport, events and participation communities, where travel is essential but often poorly served. I’m interested in meeting people who think seriously about where demand comes from, who creates value, and how more of that value can stay with the communities that generate it.

France during the Tour de France.

Not just Paris, not just the race, but the full movement of people, towns, roads, hotels, volunteers, teams and fans that sits behind it. It is one of the clearest examples I’ve seen of travel, sport and local economies all moving together.

Japan, properly and slowly.

I’ve been there through sport and events, but I’d like to spend more time understanding the regional side of the country, especially Hokkaido, the cycling routes, the food culture and the way travel works outside the obvious tourist path.

Sportsnet Holidays.

This led to Mummu Cycling being founded by building cycling experiences around the races and roads I cared about most. That eventually led into official event travel, global sport work and now Travel Activated.

How travel companies, media platforms, event owners and member organisations can work together without fighting over the same customer.

There is a lot of value created before someone ever opens a booking site. I’m interested in how that value is recognised, shared and built into better travel models.

Moments, Access, Knowledge