Founder & CEO | Indulge Me

I’m the Founder and CEO of Indulge Me, a startup born in Doha, Qatar, focused on creating gamified experiences for culture, tourism, education, and major events.

Our work turns cities, museums, trails, festivals, and cultural spaces into interactive experiences using storytelling, game design, geolocation, computer vision, and no-code tools. The idea is simple: help people explore places in a more engaging, playful, and meaningful way.

With Indulge Me, I’ve led the creation of gamified experiences in Brazil and abroad, including projects connected to the Brazilian Cerrado, museums, urban routes, innovation programs, and international destinations such as Kuala Lumpur, Singapore, Doha, Lisbon, and others.

I’ve also worked on partnerships with innovation hubs, public institutions, tourism initiatives, cultural organizations, and events, exploring how gamification, AI, no-code creation, and blockchain can support engagement, learning, and sustainable tourism.

I often speak about gamification, cultural tourism, experience design, and the future of interactive storytelling, especially in contexts where technology can help people connect more deeply with places, communities, and heritage.