15+ Years in Travel Tech, Sales, Business Development & Destination Advertising.

I help travel destinations, brands, and tourism organisations grow through data-driven strategies, digital storytelling, and impactful advertising. With a strong track record across EMEA, I work at the intersection of creativity, technology, and commercial performance, delivering campaigns that drive measurable results.

Alongside my commercial experience, I have a long-standing passion for technology, innovation, and how emerging tools can transform businesses, customer experiences, and growth strategies. I’m particularly interested in the future of AI, digital transformation, and scalable tech solutions that create smarter ways of working and stronger market impact.

My focus is on combining strategic thinking, human relationships, and innovation to unlock new opportunities for partners, teams, and organisations.