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Larry Laba
Founder and Chief Inspiration Officer, Russian River Adventures
Member for 9 Years
Joined February 2015
Verified member
9 events
Healdsburg, CA
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About me

For the past 31 years, I have been fortunate to fuel my passions by creating three successful businesses. From 1993 to early 2024, I ran a business I started from the ground up. I invented and began producing SOAR inflatable canoes. I have sold over 5000 worldwide, giving river adventurers a serious canoe worthy of amazing wilderness rivers descents all over the world. I sold this business a little over a month ago to an outdoor company in Missoula MT

In 2000, living on the Russian River in Sonoma County, I created Russian River Adventures, so that Bay area residents and tourists to Wine Country can explore a beautiful 9-mile section that is loaded with amazing birds and wildlife. Over 8000 people of all ages (and often w/ their dogs!) come down the river each year on our self-guided, self-paced trip. We supply the gear, you supply a bit of muscle and a lot of curiousity! This year I begin my 24th season at the helm of this fun river adventure!

From 2005 to 2018, I started SOAR2 Adventure, offering small group adventures in Costa Rica, Nicaragua, Panama and Colombia. The theme of my guided adventures was using easy rivers as a means of exploring and discovering the amazing bio-diversity that exists in those. Of course SOAR canoes are perfect for these trips.

On a personal side,I lived in France for over 10 yrs, and am fluent in the language, and now spend my winters exploring remote parts of Colombia using Medellin as my base, and working on my Spanish.

What is your favorite travel destination?


Where do you dream of traveling to?


What was your first travel job?

sales rep for international magazine

What do you want to learn more about?

The rivers in Colombia

Three words that describe why we should travel?

Adventure, Discovery, Passion