PR and Communications professional with extensive experience in PR strategy and implementation, as well as collaboration across global functions. Skilled in developing and executing distinctive awareness-driving PR campaigns, building key media relationships, and driving internal growth.
I'm also a part-time travel and lifestyle content creator (IG below)
Key achievements include driving the biggest month in British Airways Holidays PR history resulting in 300+ pieces of coverage with a reach of 2+ billion, launching the first-ever travel trends report for the business and increasing the headcount within 12-months for the PR team
To engage with a great travel community.
I adore ITALY! Florence, Bologna and Sicily are my top three.
Australia and NZ!
Travel journalist for several luxury publications
Culture, freedom and joy.