Joseph Franklyn McElroy is a technology, inbound marketing, and search engine optimization expert who understands it takes much more than “words” to enhance a brand. It takes wise words, wise content. Joseph possesses the depth that allows him to live and breathe a brand, and realizes the emotional and psychological elements of marketing. Joseph’s experience with big-data tools, seo strategy and implementation, and all the ins and outs of wise content development have brought him in contact with some of the top brands in the world.

Joseph is a graduate of Computer Science and Economics from Duke University, which he attended on a full mathematics scholarship won via national competition. Joseph was a former team leader at IBM. At IBM he led the development of Internet Gateways that allowed Internet traffic to flow over IBM's proprietary networks worldwide. While at IBM, he won IBM Division Award for Technical Excellence. Joseph became an entrepreneur and marketer after IBM, and was part of the original dot-com boom and bust, where he raised millions of dollars and successfully brought the startup to profitability. He became an expert in Search Engine Optimization and led many SEO efforts for companies ranging from startups to international companies like Welada. He currently services B2B clients in the technology space and has a large team helping Marriott International generate world-wide search engine traffic. Joseph founded the New York Inbound Marketing Professionals Meetup with over 900 members, and has been appointed NYC Chair for SEMPO, the world's largest trade organization for Search Engine Marketing professionals.

Joseph is a museum recognized artist and cultural supporter. He has performed internationally in acclaimed performance art work and has had his poetry published on the Jumbotron in Times Square.

From magazine "Open" - "The McElroys kick open the doors of old business models and capitalize on what they believe."