I´ve spent many years working for tourism organizations and was able to successfully market the travel and MICE destination France in Germany for the last 16 years (at Atout France, the French tourism agency). During this time I´ve set up strategy and BtoB marketing plans for the most important French regions in the German market. Since 2019, I am in charge of promoting the destination Jerusalem in sales, marketing and MICE on the german market by the agency Global Communication Experts. In addition, I supervise all trade projects within the agency.