I tried www.copy.ai today — an artificial intelligence content generator. I've been sceptical about such tools and this is the first time I've tried one out. I was shocked at how good the results were! It was almost impossible to think that the content was created in just 10 seconds by an AI tool. And it made me think what does this mean for the travel writing industry... 🤖 Do you think AI-based content generators are going to replace travel writers and storytellers? Curious to see what you think. Do you use an AI writing tool in your content creation process? Or are you completely against them?

How do you quantify the value derived from exchanging unsold travel & tourism inventory for media exposure? The concept of converting unsold inventory into marketing assets is equally relevant when applied to hosting travel writers (or any media specialist, for that matter). Unsold bed-nights or packaged tour itinerary tickets, empty seats in restaurants, on tour coaches, and on airlines are very much like perishable products in the FMCG sector – if they're not sold by the due date, they’re gone forever. Historical data, however, should provide an indication of average unsold inventory. In the accommodation sector, for example, global average occupancy rates for hotels can range anywhere between 60% to 80%. In South Africa, the occupancy rate of hotels and similar establishments in 2021 amounted to just 23%. (Statista, Nov 8, 2022). In financial terms, this means that hospitality establishments are losing between 20% to 80% of their inventory. Inventory that could easily be con...