As the APAC General Manager at Rezdy, the world’s leading booking and distribution platform for tours and activities. With over 20 years’ experience spanning SaaS, AI, and customer experience, she has built a career on driving growth, digital transformation, and customer-first strategies. At Rezdy, Helen leads the APAC region, helping tour and activity operators scale through smarter distribution, richer customer journeys, and seamless booking experiences. She is especially passionate about how travel businesses can thrive in an AI-native world, leveraging data, automation, and digital tools to elevate experiences and unlock new growth opportunities.