Originally from the UK, I am based in Kuala Lumpur, Malaysia, where I run a boutique sales representation and market intelligence agency focused on the Southeast Asian tourism industry, Pear Anderson. I am also the APAC regional director for the Adventure Travel Trade Association, and co-host of podcast The South East Asia Travel Show.

Since arriving in Southeast Asia, I have immersed myself thoroughly into the Southeast Asian travel industry through both B2C and B2B tourism industry roles, from building up outbound travel at one of the largest travel agencies in Malaysia, to founding my own travel startup, to heading the marketing team at a leading travel technology company working with Asian airlines.

Since March 2020, I have published a free weekly report which tracks the latest developments in the SE Asian tourism industry, and is read and used as a reference by thousands of tourism professionals across the world.

My past and present clients include a variety of travel organisations, from tourism boards to attractions and tour operators, with the likes of Visit Britain, the Catalan Tourist Board, London Designer Outlet, Go West, Pilatus-Bahnen, Galería Canalejas and Velocity Ventures. I have authored reports and whitepapers on tourism, spoken on numerous occasions at prestigious travel conferences such as ITB Asia and been cited by publications such as BBC World News, Deutsche Welle, Straits Times and more.