My thoughts are that organic travel search will evolve and improve. AI assisted search doesn't return enough travel providers or booking sources and this limit has to bother travelers. It adds to the frustration. Definitely, a search system needs to kno... show more

Yes, the hotel room is becoming a commodity, however it is still the reference point for that part of the journey. If you can't a room while you're traveling it's not a nice feeling. Just book an awful hotel room and you see how it can bring your trip ... show more