I am an Asia-based travel markets, tourism policy and consumer trends analyst, strategy advisor, speaker and media commentator.

As Founding Partner of High-Yield Tourism, I work with travel destinations and organisations, hotels, tourism providers, consumer brands, investment banks, consulting firms, market research agencies and trends forecasting firms worldwide.

As the Asia Travel Markets Analyst for Phocuswright, I cover China, North East Asia and South East Asia - and previously worked for the American Society of Travel Advisors (ASTA) and as an Asia Travel, Tech & Consumer Analyst for Mintel.

I co-host (with Hannah Pearson) The South East Asia Travel Show, a weekly travel industry podcast with listeners in 115 countries, and produce the weekly Asia Travel Re:Set newsletter, which is read by travel professionals worldwide.

I'm regularly asked to speak and moderate on Asia travel and tourism issues at global conferences, such as UN Tourism, World Travel Market, ITB Asia, PATA Knowledge Forum, Arabian Travel Market, Skift Asia Forum, Global Tourism Economy Forum, ASEAN Tourism Forum and Travel + Leisure Luxury Summit.

Described as "a leading expert on Chinese tourism" (Travel Weekly Asia), my book The New Chinese Traveler: Business Opportunities from the Chinese Travel Revolution was published in 2014 (Palgrave/Springer). The sequel, China, Tourism & Technology, will be published by Routledge in December 2026.